Hi! I’m Danielle.

danielle raine creativity coach

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SINCE 1993

“So, how did you get into creativity coaching?”

In 2014, I stumbled across a relatively new field of coaching called Creativity Coaching.

After a lifetime of fascination with the creative life and process – I was immediately hooked.

Today, my work as a Creativity Coach feels like winning the career lottery.

This is the story of my journey to this wonderful work…

Getting Started

I started coaching for free to find out more about what worked well, for me and for my clients. I just asked in a Facebook group who would like to be my guinea pigs.

I then took the CCA courses offered by Eric Maisel, both the Basic and Advanced.

I found the courses by Eric fascinating, inspiring and extremely useful when I was first setting up my coaching business.

If you like his style and are keen to learn how he runs his business, I’d definitely recommend them – they help with both coaching and the business aspect.

He also has a few books that I’d recommend: Become A Creativity Coach Now (I blogged about it here).

He’s also just put together a new one called Inside Creativity Coaching, and I have a featured story in there – it’s a great insight into this profession.

I would also recommend this audio book by Eric, it’s a great insight into the coaching experience.

I suggest exploring Eric’s books and then the courses if you’re keen to go further.

Eric also has a Facebook Group for Creativity Coaches which you may want to join.



home office blogging headquarters


Regarding certification, I have only done the Eric Maisel courses that are accredited to the Creativity Coaching Association. I haven’t done their full training programme.

To get started, I recommend taking a look at the CCA courses to see if any appeal to you, but I don’t feel they are essential to begin, or even to continue the work.

(The CCA is a voluntary organisation, ie it’s not an official accreditation.)

Whether you need certification depends on how you feel doing the work without it, and the type of clients you want to work with.

I’ve only ever had one person ask about my certifications – all my other clients have never asked!

In my experience, people either want to work with you, or they don’t – regardless of qualifications.

Your energy and passion will come across in your emails and website social channels etc… for many people, that will be all the credibility they need.



your creative life by design desktop lamp image


In terms of marketing, I market exclusively online, via social media, SEO, blogging, building an email list, and optimising my material for word of mouth, repeat business and referrals.

It’s taken me a lot of trial error to find what works well for me, but now I LOVE how I run my business.

(I share my 20+ years of marketing insights and behind-the-scenes in my Online Coaching Business Mentorship programme, if reaching your Dream Clients in soul-friendly ways is a puzzle for you.) 



creativity books reading pile private study

Email Coaching

I began working via email when my children were small – it just fit better with family life.

But I love it so much that I still only work via email – I love the flexibility and freedom of the format, it’s also very therapeutic for many of my clients.

Plus, I love to write! So, it’s just a joyful format for me all round.

I’ve discovered that there are also certain benefits to coaching via email, that appeal to particular types of creatives – it’s great for introverts and writers.

There’s more info here, if you’d like to explore the many lovely benefits of email coaching. 

10 benefits of email coaching danielle raine

1:1 Mentoring

If you’d like to have a few weeks of ‘picking my brains’ as well as coaching and support in your business, I’ve recently set up programme specifically to share the shortcuts I’ve learned.

How To Set Up An Email Coaching Business From Scratch

I’ve been a graphic designer, web designer and copywriter for over 20 years, so I’m pretty savvy with the tech aspects too.

I love sharing what I’ve learned on my (bumpy!) journey – and the more creativity coaches in the world the better for everyone, in my view. 🙂

how to set up email coaching business danielle raine

Further Resources

How I got into Creativity Coaching (aka why I’m so obsessed with the creative process!)

A little about me and my work so far.

I have been writing a creativity blog for the last decade or so.

There are lessons from 10 years of blogging here. 

I also share my latest posts, inspiration and behind the scenes on Instagram

Coaching-via-email for creatives -laptop-bookcase 400


Discover more about my journey to creativity coaching in The Book of the Blog

Tonics For Your Creative Spirit the book of the blog Danielle Raine Creativity Coaching

Tonics For Your Creative Spirit

A field guide for creative living

Self-coaching tips, tools & techniques
for creatives, writers, artists, designers & entrepreneurs.



… because happy creatives are good for the planet. 

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