How ‘Build it & they will come’ didn’t work… Until it did.

by 2021, Blog, Creativity coaching, Dharma & Life Purpose, Life by design, Success

how build it and they will come didn't work unitl it did creativity blog

Have you ever heard the saying, ‘Build it and they will come’? 

It’s a phrase popularised by the film Field of Dreams, starring Kevin Costner as the enduring optimist who chooses to trust his calling.  

Early in my online career, I had a similar ‘Build it and they will come’ approach – until a marketing expert told me that such a wistful theory never works in real life. 

And even though I had a sense that just creating what I felt called to create was the right path for me, I trusted her and wondered if maybe I was being too optimistic, naive and unrealistic. (Labels that had often been applied to me in the past). 

And yet…

After many years of trials and errors, dead ends, detours and failed experiments – most notably doing what worked well for other people or what experts claimed were proven strategies – I kept noticing my own results didn’t follow logic. 

As I shared last week, I spotted a surprising pattern that helps me avoid a HUGE amount of unnecessary work.

And this week, inspired by my mid-year reviewing of all aspects of my business, I saw that what really works well for me – the strategy where I get the best ROI for my energy and efforts is…

{Cue drumroll}

Just creating what I feel called to create! 

Your Creative Dharma quote joseph murphy do what you love to do quote

Following the advice above, I LOVE to create blog posts, online courses, coaching packages, free tools and email newsletters – and it seems the more I do this work that I love… the more people find it. 

Automagically. 

Admittedly, I’ve learned to optimise my work to be findable online, but I’m inspired by excellence, so getting better at what I do is part of my mission anyway. 

Yet this realisation highlighted how I don’t have to ‘be all over the Internet’ doing PR interviews, spending hours contriving uninspired posts for social media (which serves no one) or paying a fortune in ads. 

I just stick to what I love most, create what I feel called to create – and people find it. 

In ever-increasing numbers. 

When I look at which efforts reap the most rewards, following my bliss, doing the work I’ve come to believe is my dharma, works more effectively, reliably and delightfully than logic or expert advice.

Under the right conditions, (I’ll be sharing more about those in an upcoming project…), simply doing what I love works like magic, for me. 

I build my body of work, in the ways that feel good to me, and people just keep coming into my world, in varied and unexpected ways.

As a case in point, after spending a happy hour or so drafting this email, there was an ‘inexplicable’ flood of traffic to my website. ?

This kind of thing happens on a daily basis – the more I live and work in my dharma. 

I’ve come to call it automagic success – and it’s such a fun way to work! 

• • • 

Over to you…

So, what I’d love to share with you today is that sometimes, despite what the experts say…

If you just build what is in your heart to build – your people DO just come! 

Somehow. 

Somehow the right people find your work. 

If you keep creating and offering your soul work to the world, more and more people begin to notice, until you find that a steady stream of the right kind of people are showing up and wanting more. 

Doing what we love, in increasing calmfidence – that’s my kind of success strategy. ?

 

How somehow postcard inspiring gift for creatives

{ One of my favourite possibility reminders from my gift shop }

So, if you’ve ever felt, as I did, that it’s possible to just do what you want to do and believe that it will work out, I am happy to report that that can happen. 

It may not happen every time, or it may take longer than we’d like (I also have some theories on why that is, most of which centre on our inner states than our outer circumstances). 

But I’m living proof that it IS possible. 

And if it’s possible for me, why not you?  

So, if you’re a like-minded optimist or ‘unrealistic’ dreamer like me and Kevin, I’m happy to reveal that ‘Build it and they will come’ is not a myth – it’s a possible route, I believe, for anyone whose heart lies in that direction. 

And I hope this will inspire you to build your own field of dreams, with the faith that the people who want and need your unique art or service WILL find you. 

BTW I would LOVE to help with that – so please do share your creative dream, and then if I know people looking for someone in that field, I’ll know where to send them. ?

So, build away, , because when you create for your people with heart and faith, they can and will come and find you. 

danielle raine creativity coach
PS If you’re curious about the specifics of my Success On Your Terms business and marketing principles, I share all my hard-won lessons in my business mentoring programme.
 
Details below!  

“Faith is not blind, it’s visionary.” 

~ Marianne Williamson

Hi! I'm Danielle.

creative coach danielle raine

creative coach danielle raine l

OBSESSED WITH THE CREATIVE PROCESS SINCE 1993

TOPICS

creativity tips blog category

life by design blog category

wellness & wellbeing blog category

spirituality & purpose blog category

Could Email Coaching be your Dream Career? 

Fast track your success with access to a decade of email coaching and digital marketing insights.  

If you’d like guidance with offering your own email coaching service, there are two ways I can help you; 

• Private Mentorship

• Online Coaching Course

Click here for more details if you’d like to setup a new email coaching business or offer an email coaching option to your current coaching clients. 

how to set up email coaching business danielle raine

Available now: The Book of the Blog

HOLISTIC TIPS FOR A HAPPIER CREATIVE LIFE

tonics for your creative spirit creativity blog book for writers artists creatives ipad heart coffee mug testimonial

CREATIVITY  •  INSPIRATION  •  WELLBEING

... because happy creatives are good for the planet. 

We use cookies to improve our service, enhance your experience and analyse our traffic. We do not your share information with third parties. Your use of this site indicates agreement to the storage of data and cookies. View more
Cookies settings
Accept
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

Terms of Use

Here follows information on this site's terms of use. You are advised to read the terms carefully before using this site. Your use of this site is indication of your acceptance of these terms of use and your agreement to abide by them. If you don't agree to these terms of use, please refrain from using this website.

• • •

DISCLAIMER

The suggestions, ideas or advice contained within this website, or material linked from this website, may not be suitable for everyone. The information is based on my personal opinion regarding the subject matter. It is the responsibility of the reader to carefully investigate all aspects of any decisions or changes made as a result of reading this material. I obtained the information contained herein from my own personal life experience and from sources I believe to be reliable but I neither imply nor intend any guarantee of accuracy. I am not qualified to dispense specific health, relationship or any other type of professional advice. Should the reader need such advice, her or she must seek services from a competent professional. I particularly disclaim any liability, loss, or risk taken by individuals who directly or indirectly act on the information contained herein. I believe the advice presented here is sound, but readers cannot hold me responsible for either the actions they take or the results of those actions.

• • •

LIABILITY

This website and the material herein is provided without guarantees as to its accuracy, and I accept no liability for any loss or damage, direct or indirect, incurred by the user in connection with this site or the use, inability to use, or results of the use of this site as well as any websites linked to it and any materials posted on it.

• • •

PRIVACY POLICY

I value your trust in my work and resources, and I hold your privacy in high regard - your emails and data will never be sold to a third party.  All systems are designed to be GDPR-compliant, and to avoid spam or unwanted communications - you will only ever receive the information you explicitly consent to receive.  Full disclosure: my current tech systems do generate data reports of email and website interaction, however this data will only ever be used to improve my services and the experience for my customers and website visitors.  Email opt-ins are collected via Aweber (Click here for Aweber's Permission Pledge) and Simplero (Click here for Simplero's Privacy Policy).

• • •

AFFILIATE LINKS

Some of the links on this site may contain affiliate codes. Any commission gained from these affiliate relationships is paid by the vendor, for advertising services - at no cost to the reader or visitor to this site. This helps to keep my blog free of banner ads. However, only products or services that I have personally sampled will be recommended. Other products and services may be mentioned and linked to, but are not necessarily endorsed by me. Danielle Raine is a participant in the Amazon Europe S.à r.l. Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk/Javari.co.uk/Amazon.de/Amazon.fr/Javari.fr/Amazon.it.

• • •

COOKIES POLICY

Last updated: 26.10.21 We use cookies on danielleraine.com. By using this website, you consent to the use of cookies. Our Cookies Policy explains what cookies are, how we use cookies, how third-parties we may partner with may use cookies on the Service, your choices regarding cookies and further information about cookies. What are cookies Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the Service or a third-party to recognize you and make your next visit easier and the Service more useful to you.Cookies can be "persistent" or "session" cookies. How this website uses cookies When you use and access the Service, we may place a number of cookies files in your web browser. We use cookies for the following purposes: to enable certain functions of the Service, to provide analytics, to store your preferences, to enable advertisements delivery, including behavioural advertising. We use both session and persistent cookies on the Service and we use different types of cookies to run the Service: - Essential cookies. We may use essential cookies to authenticate users and prevent fraudulent use of user accounts.
Save settings
Cookies settings

Pin It on Pinterest

Shares
Share This