Build it and they will come

The power of faith, joy, & optimism

how build it and they will come didn't work unitl it did creativity blog

Does ‘Build it and they will come’ work?

You’ve probably heard the phrase, If you build it, they will come.

It was popularised by the film Field of Dreams, starring Kevin Costner as the enduring optimist who chooses to trust his calling.  

But does it actually work? 

There are many reports that such a simplistic approach is a recipe for failure and disappointment, but if you’re a fellow relentless optimist – I have good news…

Because early in my online career, I had a similar ‘Build it and they will come’ approach. 

That was, until a marketing expert told me that such a wistful theory never works in real life. 

And even though I had a sense that just creating what I felt called to create was the right path for me, I trusted her and wondered if maybe I was being too optimistic, naive and unrealistic.

(Labels that had often been applied to me in the past). 

And yet…

After many years of trials and errors, dead ends, detours and failed experiments – most notably doing what worked well for other people or what experts claimed were proven strategies – I kept noticing my own results didn’t follow logic. 

As I shared in this recent time-saving tip, I spotted a surprising pattern that helps me avoid a HUGE amount of unnecessary work.

This was backed up by my mid-year reviewing of all aspects of my business, which revealed what really works well for me – the strategy where I get the best ROI for my energy and efforts is…

{Cue drumroll}

Just creating what I feel called to create! 

Your Creative Dharma quote joseph murphy do what you love to do quote

Doing what we love = Success magnet

Following the advice above, I LOVE to create blog posts, online courses, coaching packages, free tools and email newsletters.

And curiously, the more I do this work that I love… the more people find it. 


Admittedly, I’ve learned to optimise my work to be findable online, but I’m inspired by the pursuit of excellence, so getting better at what I do is part of my mission anyway. 

Yet this realisation highlighted how I don’t have to ‘be all over the Internet’ doing PR interviews, spending hours contriving uninspired posts for social media (which serves no one) or paying a fortune in ads. 

I just stick to what I love most, create what I feel called to create – and people find it. 

In ever-increasing numbers.

From all over the world!  

website visitor location map

{ A map of website visitor locations for the last 28 days }

Joy Works

When I look at which efforts reap the most rewards, following my bliss, doing the work I’ve come to believe is my dharma, works more effectively, reliably and delightfully than logic or expert advice.

Under the right conditions, (I sharing more about those important nuances in this project…), simply doing what I love works like magic, for me. 

So, I know it’s possible.

It’s possible to just keep building my body of work, in the ways that feel good to me, and people do come! 

They keep coming into my world, in varied and unexpected ways.

As a case in point, after spending a happy hour or so drafting this post, there was an ‘inexplicable’ flood of traffic to my website. 

This kind of thing happens on a daily basis – the more I live in my Joy Works zone and focus on my dharma

I call it automagic success – and it’s such an enjoyable (and soul-soothing) way to operate. 

And if it works for me, why not you? 

• • • 

“Be so good they can’t ignore you.” 

~ Steve Martin

Over to you…

So, I hope my story inspires you to believe that sometimes, despite what others may say…

If you build what’s in your heart to build – there’s a good chance that your people will come. 


Somehow the right people find your work. 

If you keep creating and offering your Joy Works to the world, more and more people will begin to notice, until you find that a steady stream of the right kind of people are showing up and wanting more. 

Doing what we love, with increasing confidence and calm – that’s my kind of success strategy. 🙂 


How somehow postcard inspiring gift for creatives

{ One of my favourite possibility reminders from my gift shop }

Faith, joy, & optimism

So, if you’ve ever wondered, as I did, whether it’s possible to just do what you want to do and believe that it will work out, I am happy to report that that can happen. 

It may not happen every time, or it may take longer than we’d like (I also have some theories on why that is, most of which centre on our inner states than our outer circumstances). 

But I’m living proof that it IS possible. 

So, if you’re a like-minded optimist or ‘unrealistic’ dreamer like me and Kevin, I’m happy to reveal that ‘Build it and they will come’ is not a myth – it’s a possible route, I believe, for anyone whose heart lies in that direction. 

And I hope this will inspire you to build your own field of dreams, with the faith that the people who want and need your unique art or service WILL find you. 

Even if you need a little help in reaching them. 

And if you’d like to share your creative dream, when I know people looking for someone in that field, I’ll know where to send them.

So, I hope I’ve inspired you to build away! 


When you create for your people with heart and faith, they can and will come and find you. 

danielle raine creativity coach

PS If you’re curious about the specifics of my Success On Your Terms business and marketing principles, I share all my hard-won lessons in my new Marketing Mentorship for Introvert Creatives.

Details below…

“Faith is not blind, it’s visionary.” 

~ Marianne Williamson

Hi! I'm Danielle.

creative coach danielle raine

creative coach danielle raine l



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